Case Study Spotlight: How Envoy Plans to Boost Lease-Up Rates at FIAT House

FIAT House is a groundbreaking luxury residential development at 2100 North Central Road in Fort Lee, New Jersey, just steps from the George Washington Bridge and minutes from Manhattan. Developed by UNLMTD Real Estate in partnership with the iconic Italian automaker FIAT, this innovative community features over 300 thoughtfully designed studio, one-, and two-bedroom residences, many of which come fully furnished for a turnkey living experience.

FIAT House is designed for today’s urban renter-those who value convenience, sustainability, and a vibrant sense of community. The property boasts more than 30,000 square feet of hospitality-driven amenities curated by URBN Playground, including:

• A landscaped rooftop deck with cabanas, BBQ grills, and fire pits
• The exclusive 500 Lounge by Kartell, offering sweeping views of the Manhattan skyline and George Washington Bridge
• A state-of-the-art fitness center, yoga studio, and golf simulator
• Cinema, library, communal kitchen, and private offices
• Co-working spaces, business center, and dog grooming area
• Enclosed parking garage with EV charging stations and rentable storage lockers
• Full-service concierge and tailored hospitality services

As a new property development, FIAT needed a mobility amenity that could be its USP — one that attracts eco-conscious prospects. To solve this problem, FIAT House partnered with Envoy to offer a smarter way to move.

FIAT House sought a unique, future-ready amenity to set itself apart and attract eco-conscious residents. The solution: an exclusive partnership with Envoy to introduce a private fleet of all-electric FIAT 500e vehicles as an on-site car-sharing program.

With a few taps on the Envoy Mobility app, renters and residents are able to:

• Residents can reserve, unlock, and drive the FIAT 500e vehicles, with flexible booking by the hour or day.
• Vehicles are conveniently parked on-site, always charged and ready for use, eliminating the need for personal car ownership.
• The program is exclusive to residents and guests, supporting both convenience and community-building.

With Envoy, there is no longer any need for personal car ownership or relying on unpredictable ride-shares. Instead, residents are able to enjoy a reliable, clean, and stylish electric vehicle ready whenever they are.

And because the entire operation is turnkey, FIAT House’s property team doesn’t lift a finger. Envoy handles everything from maintenance to insurance to customer support. Just like at other Envoy-powered communities, the team at FIAT House can focus on what matters most: delivering an exceptional resident experience. With Envoy, there’s no need to worry about vehicle maintenance, upkeep, or logistics-we handle it all, from cleaning and service to ensuring every ride is seamless and reliable. Residents get all the benefits of personal mobility, while property teams enjoy true peace of mind. Curious how Envoy can help your property stand out and delight your residents? Nominate your property here.

When it comes to attracting residents, car sharing makes a real impact — especially in markets where convenience and sustainability carry weight.

Condo communities are leading the way when it comes to embracing new ways to get around. According to AutoPacific, 70% of condo residents say they’re considering an electric vehicle for their next car-that’s even higher than single-family homeowners at 63%. Condo dwellers are clearly open to fresh, flexible transportation options like car-sharing. It’s a sign that mobility amenities aren’t just nice-to-have – they’re what residents want.

It’s no surprise that car-sharing is catching on with high-earning, college-educated millennials living in the heart of the city. These forward-thinking residents-often the same people drawn to luxury condo living-are looking for smarter, more flexible ways to get around. For them, mobility isn’t just about getting from point A to B; it’s about convenience, sustainability, and having options that fit their dynamic lifestyles. That’s exactly where car-sharing shines.

FIAT House is seeing increased interest from prospective renters looking for flexibility without sacrificing lifestyle.

With EnvoyThere, residents can enjoy all the perks of car ownership without any parking or maintenance headaches. Because the service is exclusive to the building, the amenity also adds a layer of privacy and value that most other properties can’t match.

Across the country, many have been quick to express their satisfaction with residences that offer mobility as an amenity:

“I love the convenience that is right here in my building. I love that it’s environmentally friendly. I love the new car smell.” – Christy, Halekauwila Place

“We’re extremely proud to partner with Envoy to enhance the luxury living experience for our residents.” – Jerome, 10K, Washington D.C.

“It’s all-inclusive, affordable, hassle-free, and convenient. Great customer service too!” – Rajinder, The Paramount, San Francisco

“Envoy delivers a top-notch service that has exceeded our expectations.” – Mario, LeFrak (Newport, Jersey City)

“It (Envoy) brings me much pleasure to run my errands in a beautiful well-kept vehicle.” – Andrea, Trend Apartments

For FIAT House, the main benefit of partnering with Envoy was simplicity.

There’s no guesswork or added staffing. The platform is fully managed, including:

• Fleet maintenance
• Insurance and roadside support
• Customer service
• Cleaning and recharging
• Real-time usage reporting

For FIAT House, the partnership with Envoy hit two birds with one stone. Not only was the New Jersey development able to increase its leasing and inquiry rates, but it was also able to reinforce its larger sustainability mission to redefine urban living, making city life more accessible, enjoyable, and environmentally responsible by offering innovative solutions that reduce reliance on personal vehicles and lower carbon emissions.

By giving tenants access to zero-emission EVs, FIAT House was able to reduce the carbon footprint of its community and zero in on its environmental goals. This forward-thinking approach positions FIAT House as a leader in meeting the growing demand for green amenities while delivering a meaningful value-add for both residents and the property itself.

FIAT House set out to raise the bar for luxury rentals in Fort Lee, and it did so with Envoy.

In today’s market, residents expect more than the usual amenities-they’re looking for something that truly sets their community apart. FIAT House gets it. By partnering with Envoy to bring sustainable mobility right to their doorstep, they’ve gone beyond just adding another feature. They’ve created an experience that delights residents, strengthens their brand, and streamlines operations all at once.

Ready to rethink what your property can offer? Nominate your property today and put modern, sustainable mobility at the heart of your leasing strategy. Let’s move your community forward, together.